A sustainable supermarket that supplies fresh and nutritious wares to the customer. In a way that feels different yet nostalgic.
Lokaal provides local seasonal products and everything involving those ingredients. No bullshit, full transparency. Are you looking for a supermarket that is sustainable and healthy? Do you also want that old-fashioned neighborhood feeling back in the supermarket in which local seasonal products are central? A supermarket that makes the whole neighborhood healthier. This is what we, Local, are going to provide.
Description
During this period, in preparation for his functioning in the professional field, the student will become acquainted with the daily practice of the professional field. In this he will have to convince with his imagery and his work ethic within an almost real practical assignment. The training will mainly focus on speed, responding and anticipating current events, communication and cooperation and work structure.
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During this period, a packaging line is designed with a client and later communicated and marketed to the target groups. The student will have to research the product, market and client and be challenged to develop an innovative form of packaging. The student will also become acquainted with the branding of the brand and associated shape.
Description
AH Local stands for a supermarket that is sustainable and healthy. Which brings back the old-fashioned neighborhood feeling and focuses on local seasonal products.
By working together with local artisans we want to make you aware of seasonal products. We only offer the much-needed packaging of products in our supermarket. As a result, not only we, but also you contribute to reducing CO2 emissions, making our future look greener and healthier.
As a solution for reducing packaging, we have devised a unique metal container system in which you can store all kinds of reusable products. Think of: pasta, rice, flour, etc. The intention is that you purchase this container once at our branch, after which it can be refilled as often as desired and can be reused as desired. Now you may be wondering, why a metal container? Metal is a sustainable material because 95% of all metals are recycled. Compared to cardboard, this is the best option. Recycling cardboard is worse for the environment.
Are you gonna help us improve the climate and be aware of our groceries? Together we are building the supermarket of the future!
This project was made with the help of fellow students Thom Schoenmaekers and Lieve Otten.
Details
Services
Branding, Design,
Packaging, App Design
Client
EPDA, European Packaging Design Association
Role
Graphic Designer, UI Designer
Date
February 2021